A BRIEF REVIEW OF THE 2025 EMAC CONFERENCE IN MADRID // EIN KURZER RÜCKBLICK AUF DIE EMAC CONFERENCE 2025 IN MADRID
It was an honor for me to present a paper on „How to Transfer Myths to the Brand of a Football Club“ at this year’s 54th Annual Conference (EMAC Spring Conference) of The European Marketing Academy (EMAC) at ESIC Business & Marketing School in Madrid (Pozuelo de Alarcón). I developed this paper with my former …