New Book Chapter: Impact on Event Brand and Place Brand Attractiveness as well as on Event Brand Loyalty // Neues Buchkapitel: Auswirkungen auf Eventmarken- und Place Brand-Attraktivität sowie auf die Eventmarkenloyalität
The volume „Events in Times of Multi-Crisis“ on the 15th Scientific Conference on Event Research on October 27, 2023, in Berlin has been published by SpringerGabler. My contribution, published together with my former master’s student Kathleen Schick (wetter.com – ProSiebenSat.1 Media SE) and Prof. Dr. Markus Kurscheidt (University of Bayreuth), addresses the question: „How do …