Quelle/Source: ©Prof. Dr. Sören Bär
- Markenmanagement und Markenmythen // Brand Management and Brand Myths
- Eventmarketing // Event Marketing
- Crossmediale Verknüpfungen von Kommunikationskanälen // Cross-media Links between Communication Channels
- Flashmob Marketing // Flash Mob Marketing
- Werbewirkungen // Advertising Effects
- Sportmarketing und -management // Sports Marketing and Sports Management
- Tourismusmarketing // Tourism Marketing
- Universitäts- und Hochschulmarketing
- Shopping Center Management
- Kooperatives Marketing für touristische Regionen // Cooperative Marketing for Tourist Regions
- Standortmarketing und -management // Location Marketing and Management
- Stadt- und Regionalmarketing // City and Regional Marketing